After the first two years with LeaderBoard I started to appreciate that the tournament golf season in New England was limited to the six months from May through October. Golfers will venture to the Cape in December, weather permitting, for a round on the local track, but charity organizers planning their annual events will avoid the “off-season” where weather conditions can play such an important role. Clearly we needed to take the seasonality out of our business.
Having been introduced to the modular putting green technology being promoted by Tour Links (Tampa, FL) and following the lead of one of our franchise partners, I purchased 18 holes of Mini Links and introduced Metro Mini Links in late 2005. Since then we have run more than 100 golf-themed events at locations in the northeast including school gyms, major trade shows, Boston high rise offices, hotel ballrooms and local country clubs. The complete portability of Mini Links coupled with the demand for golf events year-round have combined to create a new business opportunity that dovetails perfectly with my background in sales and marketing, my passion for the game and my desire to work with non-profits to meet their fundraising goals.
To meet the growing demand for our events the Metro Mini Links Team has grown with key additions to our staff. Nick Richard has become my Manager of Events and resident computer genius. With his background in graphic design he is now responsible for creating the great look of our AV presentations both for LeaderBoard and Metro Mini Links.
We have also partnered with Mark Levine, an Ambassador with the Jimmy Fund and creator of the Putting for Patients initiative that reaches high school students across New England. As of early 2016 we have completed 17 events with Mark and expect to add many more.
With the addition of the 50’ Long Putt Green based on the same modular Tour Links technology and the BirdieBall Chipping Contest, the future looks extremely bright as we deliver Metro Mini Links to other non-profits and corporate accounts alike.